product oriented brand out smart local economy brands in
americans losing trust of fifth of world people faster than anyone West of Geneva can trumpet
https://www.bloomberg.com/news/articles/2018-09-13/sorry-apple-ikea-chinese-shoppers-don-t-love-you-anymore?fbclid=IwAR228gExhDHPsWDDnqyhJiAd8gLLn9rHGt8slpIhdPxb5pLM6D5JszE4x0A
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- BMW, Estee Lauder, Ikea lose favor with Chinese shoppers
- Alipay is No. 1 in annual brands ranking by consultancy firm
Move over Apple and Nike. Chinese phone maker Huawei and food delivery giant Meituan Dianping have replaced you as some of China’s favorite brands.
The once-coveted brands of multinationals are losing ground to local companies in the world’s most populous country, according to a new report on the country’s 50 most relevant brands.
Chinese brands now take up 30 of the 50 slots, with online payment operator Alipay, owned by an affiliate of Alibaba Group Holding Ltd., at the top. That’s a big change from 2016 when only 18 local names made the top 50 brands in the survey by consultancy firm Prophet.
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