note from the diary: march 2019 is deadline for sending best city livelihood cases to head of unhabitat- her start the 20s report is expected to issue premier league of livelihood cities (and border hubs) and sdg economic zones relevant to eg goal 11 sustainable cities and goal 5 women audit places/culture for families to thrive- it is not yet clear whether there will be an extra legend for green vaut le voyage or twin sister cities- we invite youth to monitor this by the 11 main regions of BRI.school and mother earth's diversity - we are aware that arctic circle needs adding - tell us if we have missed out anywhere else that will most determine whether humans exist in C22

Who owns the media that youth create? and how do we change big media platforms run by people disinterested in youth as the sustainability generation? the apprenticeship of most superstars has nothing much to do with classroom education - 

why cant we free other youth who want to be local heroes in their communities - these are some of the question jack ma invites partener of 21st c olympics to co-examine with him

jack ma clarifies that commerce can reach one clusters of markets -

Jack Ma clarifies that commerce can only reach some markets – financial or where supply & demand chains of where people historically “shopped” He’ll help youth (and their parents and other investors) celebrate a different platform to reach happiness service markets livelihoods education, Health, greening communities, safety and open spaces, arts fashions and who to celebrate, TRUE media 

 he invites leaders to partner olympics to chnage value chain of celebrities  (BR1 Korea 2018, BR0 Beijing 2022, BR1 Japan 2020, BR5 Paris 2024, BR6 LA 2028 )

related

BR6 BR10 Pope Francis : the vatican's  http://premiosciacca.it/offers a model of an annual expo of worlds community builders with youth 

BR0 XI-factor-BRI.school:  every space Belt Road newly bridges on land- start twin nations youth hub celebrations - eg silk road arts networks and silk road chambers of commerce in over 70 countries

UN- which will be first sdg economic zone that wall street 300 trillions rates as AAA? how does eg community-wide participation in sports empower youth to be community's main safety networks in mobile age-  

 BR9 cf kenya ushahidi first big app helped youth prevent election riots - in university suburbs of beijing there is a resident local;police station every 1000 metres which also serves as community info center; one of koreas leading abilities is to build half million people new towns or new suburbs which are safest in world but at cost of zero public privacy outside- one of ways china is uniting african leadership is how future of g5 and mobile cameras designed into safety of cities

DO NATIONS youthTECH DEPEND ON OWNERSHIP OF ITS finTECH?
Muhammad Yunus once debated me the motion : Western big banking's credit card was the saddest invention of the 20th century. The once trusted local banking branch turned into something close to a loan shark and increasingly a debt trap which elders (and vested interest politics/media) chained their children to

CHINAS YOUTHTECH POSSIBILITIES ARE LIKE NOWHERE ELSE?

What fascinated me is china's youthTECH advantage arising from the fact that China's bricks and mortar banks never really launched the credit card market - so digital fintech (where the smartphone is used instead of a card) was first to create the market of why do people apply for credit

There are effectuvely only 2 players in China's fintech markets of digital cash and credit and loans- Alipay from Alibaba and we chat pay from Tencent. Here are several questions which can be intriguing to debate

Q1 Which system will sign up a larger membership base- Alibaba's whose permissions are connected with ecommerce or we chat whose permission come from membership of China's largest personal communication system. You might say round 1 to tencent as Chat's the larger membership population

Q2 what sort of data does each system collect which can be relevant to loans- round 2 to alibaba whose data is all about the supply chains of commerce and SME trustworthiness. Additionally China's broadcaster CGTN charged with investigative journalism of China's rejuvenation frequently talks about China's 4 greatest social innovations as being ecommerce digital cash fast trains and shared bicycles.

If these 2 questions start to explain what youthtech fintech movements will connect inside china, question 3 becomes how may each ecosystem empower international youthtech partnerships. I have tried to study alibaba for ten years now, so can only introduce its global youth tech advantages

First, Xi Jinping asked Jack Ma's Hangzhou to be the host of the China G20 in 2016 which happened at a unique time in the diaries of G20 and other world leaders summit. It was the first G20 to be convened 11 months after the UN had relaunched humanity's goals around 17 sustainability goals. Jack Ma spent a lot of those 11 months asking everyone he could on what they would help youth linkin round the new goals. He chaired the club of china's big business givers. He started to co-create popularity of the term 4th Industrial Revolution with the World Economic Forum's alumni, and has since started the worldwide research academy DAMO with 15 billion dollars exploring the future of technology's most human apps. He chaired the sme g20 homework . He came up with the idea of EWTP - why not use ecommerce platforms around the world so that smes can free trade without any of the trade wars nations apply to big businesses. He has made many speeches on why education is a far bigger tech and human challenge than finance in determining youth livelihoods and he aims to chnage who media celebrates for what by hosting the Olympics series that relay through Korea 2018, Tokyo 2020, Beijing 2022 Paris 2024, La 2028 If any technology leader tries harder (in both his favorite language Chinese and English) to collaboratively imagineer what youthtech possibilities the 17 sdgs stimulate then I would love to know who that is

DOES ANYWHERE ELSE ENJOY FINTECH OWNED TO SUPPORT YOUTHTECH

As far as i know only one other place stands out, Bangladesh where the leading fintech platform is owned by those who have since the birth of the nation to empower girls to end poverty.

In May 2018 Jack Ma started a partnership with Bangladesh's girls-inspired fintech.

Youyhtech SDG17 games on!

worldrecordjobs.com - special thanks to 3 curious men and 20 women

u1 ted leonsis could just be the only person to save america from dc first - his idea of supercities is how modern large nations unite the best they have to world trade with smartest sustainability youth worldwide - more

g1 xi jinping 1 2 - BRI.school 71 national leaders are now celebrating once in a generation opportunity to remap clusters of win-win trade with xi jinping- colonisation of countries (from 1500 by mercantile empires of UK and other North Europeans) not only caused colonies to lose out (with win-lose trades eg britains notorious offer to china that opium would buy silks and spices) but erected strange borders between nations worsened by the cold war- the coming of age of21st c is a once in a generation opportunity especially as most of under 30's next 3 billion jobs are about sharing community solutions- that's if they are to be the sustainability generation related belt road study groups at linkedin

g2 sir fazle abed innovator of how GIRLS Democratise Human Development up from every community: 140.mn alumni of brac livelihoods trained... - first half a billion poorest girls and boys across south asia can now benefit from what the combination of jack ma and sir fazle as partners know how to linkin -back in 1972 sir fazle changed job from being bangladesh's top ceo (shell oil) to going and living in poorest vilage communities to link solutions to ending poverty; 45 years on and counting brac is the largest and most colaborative ngo in world- over 140 million poorest vilagers -an dpoorest women - have been educated or received livelihood training from brac-

BIGGEST CASHLESS BANK IN WORLD prior to the 20% acquisition of bkash by alipay leading tech partners have been legatum at mit and dubai led by the quadir brothers whose partners including mpesa founding coder nick hughes have built bkash, gates foundation, mastercard foundation, japans number 2 mobil operator and more...

2016 vs 1946 we enjoy 1000 times more connectivity tech why not map 100 belt road maps of free trades between communities and networks of hard working peoples?

g3 JMA: jack ma (Rising Ali) created about 100mn jobs so far ... china g20 download worldcitizen.tv with brac as fintech and edtech partner will lead jobs of poverty alleviation..Much more jobs through Damo Redesign jobs of happiness sector maolympics

-coming soon our top 20 other chinese inspired technologists who want the wordwide web, universal mobile access, and everything that can be mapped back from the future of Industrial Revolution 4 - to change everybody's world to be a happier safer place- the leapfrog role of technology in china is totally different- back in 1980 it was faster to write a letter than pick up a telephone, china didn't have highways ( this is the context jin lequn shares in explaiining his passion for infrastructure-for-the-people when he first ventured out of china to a job at the world bank in 1980)

g4 jin lequn 1 innovation of best of infrastructure investment bank is a long game but every summit connects the best of jobs creating maps of infrastructure and see e.g.green big bang network started by Korea host of aiib2017

coming soon our pick of first 20 women world record jobs creators index letter cw=china ww=worldwide -

eg cw0 - we dont know if the world could ever imagine electing a first lady more gracious than Peng Liyuan (mrs xi jinping- a superstar in her own youth)- translating chinese spirit across the world is quite hard for us lingistically handicapped by schools that pnly taught us queens english - to celebrate 21st C china is to value the most entrepreneurially smart nation of one fifth of the world's people that values women hold up half the sky but which surveying top chinese women that quarter of a billion chinese gilrs under 30 look up to most for celebrating jobs needed to be the sustainability generation is a bit of a state secret (unless you study in tsinghua's golden sqaure mile (see our top 10 from that metahub coming soon or start with cw3 ying lowrey) - we are here to learn if we have missed an obvious vote isabella@unacknowldgedgiant.com -meanwhile those helping prince charles green the world like daughter of the sainsbury dynasty ww0 sarah butler sloss are worth following 1 2

eg cw1 fei-fei li -1

cw2 jin sequn at lse daughter of aiib president jin lequn -linkedin-article; aiibdiary - economisi diary

cw2a the president of the aiib would be right to be a bit choosy who he gives interviews to at summits in us tech world- interesting that he chose the91 year old female doyen of c100 Linda Tsao Yang - her family charter of how to be a hi-trust networker between 1925-2017 shows how women ground history's future in ways tech people even assisted by ai probably never will (at least that is my understanding of jon von neuman's hope as an assistant researcher to his biographer)

cw3 ying lowrey - hope she wont mind me mentiong that she is young enough to start her career as a barefoot doctor, she then stdied at wuhan and duke helped american sme networks for a few decades was spotted by mass flourishing nobel economist phelps , went back to tsinghua to be biographer of jack ma's fintech and to host the aliresarch portal in tsinghua whoch is alongside the twin square mile that linksin china's 5 million start ups a year and where jack ma was elected to chair the cluy pf china's 50 biggest business entrepreneurs whpo want to make a difference in rejuvenating the chinese dream so thatr every global market choina plays oin uhas a sustainable purpose and value sgirls as much as boys (which means eg going green faster than any other fitfth of the world's peo[le- just one collaboration gift of thanksing china's view of human spirit in 21st C -cw3a if you feeling thirsty after exploring tsinghua stop off at bridge cafe 5 minutes from main university gate- here on a good evenoing you will meet 500 of china's smartest students (renmoin peking tsinghua are all bikeable) - chief host cw3a lily-typical briefing romano prodi on why south europe all all med sea countries love silk road mapping and marco polo storytellers and those who head the eu oiut of northern states at best dont get it and at worst know the cancerous euro will turn into a junk bond if "too many" national leaders partner belt road and blockchain the new new world

cw4a tian wei and cw4b liu xin back in china cgtb - the only problem with being inetrviewed by cgtn's 2 main english braidcasters is the may push you to join in the chiense dtream too fantastically - they are balanced why wef's schab world number 1 summit host esp[ecialy his summer wef in china and his ir 4 miuesuem in san fran

talking of storytellers perhaps its time to value ww1 ophelia dahl most of all the partners in healh pih.org partners ( more fampously world bank jim kim and medical heart throb paul farmer)- she's the daughter of oxford storyteller roald dahl, one of foirst brits to be an alumni og the bostoms womens college wellesley, she helped find many of pih's deepest pockets including the sports entrepreneur

cw5 bedy yang- serial winner of good hubs guides started in london 2004 year before make poverty history- 2005 was londons dusatrous year of nake poverty history in which all chnage networks most massive faciliator colin morely was killed in 7/7 - the good hubs guide takes our duty to report collaboration hubs very serioiiusly whilst ubnderstanding some cant be openly reorted because of the deep conflict they are in - the un also chooses hub winners moza being one

ww2 Sheikha moza (intersting market problem how to turn 4 million p[erson place thatv owns a desrt oil well and has a lot of armies circulating it into girls number 1 education city in part of maritime belt road namel gulf and suez and med seds- Friens some of un eminent commotte, mahbubani author of have west lost it and canm asians think, firs ladies of refugee countries such as jordan

ww3 amma is the other maoin methub winner of un - she connects at leat 10 million alumni out of herla but is trusted with every un nanotechnolgy academoic who actually wants tech to ebd poverty faster than making moeny

cw6 audrey cheng if even 0.1% of american teachers knew how to help girls learn coding trhe way audrey ddi, me too would need to spen so much on pr and actually empower so liuttle through the peopels hub world

world record job crerators inspired by china's gifts to the world as well as few heroines who have now passed their batons such as ww3a nurjahan begum and ww3b ingrid munro and when it comes to green the ropyals are helping in the come back to planet earth 1 2

cw7 ms anonymous is a young female graduate of tsinghua who summited in korea before it was cool and in bangaldesh before jack ma found bkash and in qatar linking edutech genii- also spent year at serve china the young graduate network where 500 of china's finest volunteer to spend a year in villages specifying what tech gaps still exist

ww4 Eleni Gabre-Madhin

ww5 tomoni katsu designer of ladies power suits eg for confidence supersales women need

ww6 sara blakely - a billionaire star was born when sara blakely - founder of womens clothier spanx - came second in richard bransons apprentice reality tv porogram- her prize to advance women empowerment research research branson would be proud of; she found south africa's free univerrsity bu taddy blecher and pioneer of mandela's extranet; this led eg branson to fubd the elders (leadership thinktank founded round the last years of mandela; provided oprah winfree for a natural university to send her secondary scholl graduates t.. and more

ww7 zara marsellan- saving traficked women with micro-everything; La Maestra; san diego- zara started helping local women in most need aged 11- at that time the only skill she could share was translating for lationo women; over time she linkedin the 20 most desprately needed servoices of tyis at risk populace tuening them into sustainable businesses wherver possible- quite simply the first time a lady asks la maestra for help she is aksed whether she needs 19 other types of help too - no silos in this most inspiring ngo i have ever been privileged to see in usa- you ask why any local government or black historical university couldnt adopt suich a model, and well by now i have interviewed deans of 100 black colleges and the reason why wont innovate this is the same blackish reason that obama's never got down to improving the lot of the very poorest inner cities...

from the education commission - 30 nations' leaders agreeing half of youth will be unemployable unless we change education

ww8 norway's erna solberg explains how standardised exams/textbooks are cancerous and norwegians prefer youth to do stuff in the community than homework- erna also co-chairs in eminent advisers on turning sustainability goals into reality

ww9 tokyo's governor Yuriko Koike testifies that the only curriculum that woke her up to believing in herself was zen

ww10 uae cooperation minister H.E. Sheikha Lubna bint Khalid Al Qasimi 1- one of regions first female computer engineer

ww11Ambassador Dho Young-Shim chair lady in world tourism Sustainable Tourism for Eliminating Poverty (ST-EP) - the Chinese with 700 mn emerging middle class will need to be sustainability's most discriminating consumers and explorers - making this in post critical especially as it interacts with cultural entrepreneurship

ww12 shannon may bridges international schools 100000 children (kenya, pakistan +) with 5% of staff designing teaching modules for all the teachers - her evolution from being a teacher in a village school n NE china is clarified in this wise podcast -further links - 1

ww13 milla sunde first social business pop star - the green children went on to fund 2 replication of the aravind eye hospital model from india to dr yunus's grameen in bangladesh

cw8 zhang xin 1 - world's most grounded real setate developer- focus archtecture beauty of offices in beijing and shanghai - soho group

g5 guterres eminent advisers connecting all the nationally most situated cases from 1 to 4 and more.. e.g. learning tourism is growing as biggest new market- responsible for making sure the sustainability goals turn into action starting wiuth tghge hardest places on eqarth like warring borders of refugees - unlike the deelpy honprable ban-ki m,oon - guterres [reviously in charge of un refugees isnt satified until actopns take root -if we want glpobal2.0 we could undesrstand every way guterreds and jinping agree on actions before looking for contexts they see differently

g6 Dean of tsinghua well placed linkin human ai.for open source Map who of China's 5 million startups app thousands of local gov orgs -coming soon top 10 contributors tonew universities - eg how mit freed serach for ending poverty with mobile as well as webs -ba berners lee at mit; 6b architects form new media school at mit; 6c sloan businss school demands ecah practice lab hosts its own annyal youth entrepreneur competition not the busIness school; 6d quadirs mobile will end poverty; ?6e mooc (and actin leaRning) to end poverty,?6f blockchain to end poverty

g7 Mahbubani Past dean of lee yuan school of public service singapore- authoir of the twin book series - has the west lost it? can asians think- mentor to the wuse summit of education laureates founded by sheikha moza

g8 Pope Francis overall action learning curriculum designer to all Franciscans and sistr golden rule religins , along with confucians probably the 2 most practiocally spirted billion person movements of the collabortaion revolution youth (half the world aged under 30) will need to be the sustainmability gopals genration; until 1500 franciscan values and being the westrn coastal belt entrance to the silk road made nations facing the med sea the happiest of traders (not the sea of refugee)- one of top 7 reasons why western leaders of univerities who fail pope francis loveq test should be retired 8a goleman emotional intelligence

g9 Moon Jae-in just-in-time s korea replaced possibly their least trure]sted (or at least blind-to-transparency) psident ever by hopefully the most transprent leader ... if anyone can mediate the conflict between north korea, china and japan moon can -lets wish him luck and hope that countries outside the region wish him that too in time for the whole world to celebrate epace at tokyo's maolympics.com 2020

g10 Ira Hefland -one of our World Record Jobs Creators at Economisthealth.com - has helped newtorkers of nuclear common sense win 2 nobel peace awards - firs his medically concerned peers physician to prevent nuclear, secong a younger newtork hq's in nordica. If you want eveiden that even a small nuclear war would lead to the prematire termination of a billion people, ask ira. Maybe its a fanbtasy to beleive we could get back to a peaceful world where one in 5 day of of working lives is taxed so politiocians can play arms games. Or maybe if we the peoples fail to turn back arms races, this will end our human race even faster than mothers earths expoenetial warning siugnals over climate. Creating jobs by preventing expoential risk may sound weird to some. We find academics who write books on black rhionops weird. It all depends on how much details are truly mnapped around compiund risks. Ira shows us how to do that in valuing whether we want any nuclear near our kids. History played a strange trick on us. Maybe if world war 2 had been 20 yers ear;lier, nuclear science wouldnt have become a space acadmics raced to and phoosynthesis woiuld have been

g11 Fred Gray the most valuable l;awyer in the west? well of course it depends how you appraisew value- my grandfather sir kenneth kemp mediated his felow barrister mahatma gandhi for 20 years, so we will vote for the values of rosa parks lawyer- the most civil person I have had had honor to shake hands with , resident of that extraordinary univerty tiown tuskegee where the university was founded by a former slave booker t washington; one of the great associations of mayors for public service also hubs out of tuskegee, alabama

`Search for hosts of global village sustainability summits- our 1984 book added this worldwide search to the leadership quests for entrepreneurial revolution started 50 years ago in The Economist

g12 schwab -the world economic forum grew when it included debates on the futures of regions that the big g7 nations had excluded from global media - most famously the future of middle east then nearly 3 decades later future of china

g13 justin trudeau - canada is only g7 country that actively wanted g20 to be totally different process- the results have been mixed but hangzhou china g20 year 2015-2016 showed what nation leaders of china and canada could help youth economy technolgists led by jack ma celebrate www.worldcitizen.tv - jack was asked to continue business social responsibility by chaing beijing's club for 50 most responsible businessmen- meanwhile hangzhou uniquely symbolises china open door to world trade- marco polo was elected to govern the city for 3 years!

g14 the founder of dubai innovated the idea of innovating a desert city round a world trade summit centre and establishing networks to continue learning biggest change issues summit goers had raised 13a legatum bank set up research a mit on how mobile could save the world 13b dubai is also the annual hst of the million dollar teacher prize 13c adu dhabi is expected in 2020 to host one of 2 grteat youth expos- not just amazing exhibits the portal to 100 exciting youth livelihood networks- when you live in a desert tech like augmented reality offers special value multipliers - empowering schools to experience other communities - eg exchange between desert and arctic circle schools

g15 the quadir brothers innovated mobiles for poorest bangladesh 1996 and mobilising worlds largest cashless bank bkash (see also g2 sit fazle, g3 jack ma)- they connected funding from dubai legatum bank with hundreds of mit students legatum lab; they united nick hughes innovator of mpesa in kenya with their future fintech thinthank - finance in motion

g16 tim berners lee founder of www - anchor of everything open out of mit and globally

g17 harrison owen founded open space to maximise opportunities of all who attend a summit not just the podium speakers- 300000 global village performances later teachers who dont know how to open space have no future in entrepreneurial societies

g18 don tapscott - over 20 years lead back from future storyteller of possibilities of digital -out of canada currently animating worlwide brainstorming of blockchain

g19 branson - we advise learning from unconventional stories of branson - eg why he believes 60 is the most smart people anyone could capably develop - note much smaller number eg 10 or less is number top leaders can succeed with over sustainable time-periods

g20 founders of airbnb

g21 why are so few media people like aamir khan

g22 thorkil sonne specialists autism; g23 chung ho chi heng foundation- examples of pioneers of loveq education - intervene for segment of childrem in soceity is treating as underclass -impacts livelihoods for disadvantaged - wider changes in community education we all need in search of jack ma's loveq

g23 jeff bezos ironically the father of internet can do great business with trade not ad models has yet to prove that amazon's sty;e of ecommerce contributes net to job creation- if he brings hq2 to dc region, his old mentor ted leonsis can join forces in designing dc-naltimore as a supercity conurbation in families thrive for 25 million people

g24 ted leponsis leader of supercity movements in usa

g25 paul polak leading western implementr of bottom up multinational serving msrkets of bottom billion - see p94

g26 celebrity chef's jamie oliver makes heroic programs on how slow food cooking can rebuild community, cultural exchanges, help end obesity, aligns with maxising local and organic food security- amazingly los angeles education authority tred to ban oliver showing how deeply conflicted some administrators of us education are

some green entrepreneurs

gr0 elon musk

gr1 neville williams and bob freling gave yunus knowledge for grmeen shakti micososlar a million and n wimmer's estimate of solar-a-billion

gr2 prince charles - when everyone else says he has his head in the sand he'll usully get sustainability's last hurrah from solar to architecturical to as much locally organic as practo, to missing maths of sustanable accounting to trip advisor of community solutions

gr3 changsha's world leader in green skyscrapers

help economistdiary.com co-blog which are each years top summits for turning world leaders debates into missing beyond classroom action networks youth need to be employable and sustainable

some past greats

p99 the late great ray andersen - showed that even a leading manufacturere of carpets could profitable move a whole supply chain to renewability as long as every partner in the supply web trusted each other to 10 yeras of sharing next innovation actions

p98 von neumann died before his time from his own pioneering reearch of nuclear forced on him by world war 2- had just enough life to be the father of the proramable computer which he open sourced between princeton , and ibm; and over at yale neural network models of bnrain and ai- von neumann foresaw a time when patents on basic research should be maximum 3 months- his point being in a highly networhed world having 3 months choice of who to partner next with a leading edge is more than enough if you are truly trying to improve human lot - discuss at neumann.ning

p97 deming world trade models went win-wing for first time in 4.5 centuries with quality inventions in civil and electronic ebgineering - unable to find a consulting market for this in usa, deming brought this to japan of 1950 and stated the rise of the east , as well as the acceration towards the ages of computing and digital webs

p96 adam smith between 1758 and 1776b adam clarified 3 of the most vital models of how economists can exponentially grow or colapse trust- his free market model applied to local communitied where every buyer and seller knew each other; his quest for what chances scots had as one of the first nations to fail due to a global finacial scam; his debate on why uk should not see the rise of usa economy as a T-trap and welcome integration of win-win trades with a country whose natural resources were bound to offer intergenerational sustainability of a larger and more thriving market than the UK

p95 lee kuan yew founding father of singapore- no place leader has been so focvused on questioning and answering how to build more and better quality jobs - turning singapore into a learing isle; lee also solved the one main problem mark raised- how to expoentially imprive a city without excluding anyne- from the getgo public housing towres were built to same quality standards and location benefiots as private accomodation; morepover there was deleiberate mixing of all of sinagpore's cultures in each public tower- compared with most regions, asean is blosssoming round cultural harmony following singpore's lead - note biographic details of founding of asean in book by mahbubani; to this day singapore hosts many of the trickiest conflict summits of which the face off between north korea and usa in june 2018 is a high profile example..back in 1987 chris macrae was one of the first to develop nation branding as the first of a series of world clas brands curriculum with his first case study being singapore in marketing week and later the bbc video series on branding as the whole purpose of leadership feastured chris with singapore as one of the case studies- in co-authoring the book and blog beyond branding in early 2000s chris tracked how usa became one of the fastest squanderers of national branded goodwill and female trust-flow - halfing its trust in under a decade

View 20+ more The Singapore story2012;From Third World to First: The...2000 The Wit & Wisdom of Lee Kuan...2013 One Man's View of the World 2013 Lee Kuan Yew, My Lifelong...2011

p94 around 1990 the late great ck prahalad and gary hamel brought out the book competing for the future - logically, it rectified the scary genre thay harvard made its own of defensive strategies- ie spending customers money on fake media designed to slow down improvement with noise that dumb down cosumers or regulator or society - changing the mba monopoly out of usa turned oit to be impractical so ck spent rest of his life debating ho to design markets to serve the billion poorest