Lee Kuan Yew #BR1 Singapore

Miraculously Japan went from post-war rubble to 2nd largest economy in about 20 years; less well valued is that the Chinese's Diaspora's superports became the world's 3rd largest financial network by 1975- ready to invest in China's return to the world stage - in time for human sustainability? thanks to extraordinary foundation of Singapore place branding and WorldRecordJobs creator Lee Kuan Yew

. Now that the UN's 17 sustainability goals imagine an age where half of the most valuable ideas needs tio be new to the world every 5 years, old academia's processes and ageist and sexist heirarchoies are neither economic nor social nor sustainable...Instead .. Why not: linkin as an explorer (SWOT) of something that you are passionate about and feels right, search out its leadership centre of gravity in linking productive and demanding realtsionships of worlers and owners, customers and societies, local and worldwide sustainability goals,  collaboration partners as much as competotors' try and become trusted by alumni of the leadership team provided they still know the relevance of celebrating the founding dna. Singapore shows the advantage of a small nation in this era ...   The idea of place branding itself was to many a challenge to faith and other cultural drivers when i first published why singa;pore was a benchmark place brand in 1987. There are so many choices that Singapore needed to get right which fortunately can be studied in iterative details in the writings and most tristed counsels of leader (nation builder) Lee Kuan Yew. Again if I get one of these details wrong dont give up, singapore is vaut le voyage to learn everything you can from its thriving people's endeavours to link safe and joyful worls with all they connect. Start with the fact that this nation didnt want independence from Britain or certainly not the rushed independence firced onto it - of course you know you are safe a a British protectorate one day, of course we (the peopes of britaon) cant afford to protect you the next day. That was Lee's first chalenge- could Sinagpore (then 3 ?million people) naviigate going independent both of UK and Malaysia at same time? The twin crises of failing as a nation were top of his mind- could leadership keep singpapore safe for all cultures; could leadership create always enough jobs (almost every job specification chnaged as the British disconnecetd). Across 5 decades unlike any other leader i can find Lee kept this questions top of mind (above any party debate) and designed a constitution and internal collabiration between peoples that never failed to value these questions. The results being that often times Singpoare has also helped held the whole of asean cultures togther whereas other regions of the world got into teriifying cultural messes. And Singapore evolved within 3 generations (grandparent parnet kids) as one of the wealthiest per head of population as well as the most exciting learning isle on the planet. Now lets celebrate that Singapoae is a valuation benchmark of small nation branding. it is not big in population under 6 million; it is not in top 100 in amount of land. It has no underised land- it cannot expect to grow a population bugger than today's. THese are opposite chalenges to a nation such as eg Russia that has the natural reources of the least crowded place on the pkanet but the most opposite of infrastructure chalenges imaginable to singapore's. Sinagpore could be 100% a gtrading place not a making one as far as indsutrail things go. But it could be the world's most open source knowhow connectoir of life critical info, of smart apps, of education experiments every safe-for-girls community needs. Neither its small population or its small land base matter provided singpaore can be a most collabirative place in the world for those whose sustainbility it can most help multipoly while truly doing no harm to any other nations. I don't want to push this proposition too far but in 2018 it is noteable that few nations support china's youth's dreams more than singpaore but at the same time its the place donald trump feels comfort in meeting Nirth Korea's leader Geographically Sinagpore has devleoped a charmed existence - well its worked extremely hard to make that the case. I first viisted singpoare in 1983- that was a decade i did a lot of traveling as a major contributor to a 50 country and 1000 market databse on branding what societioes most valued ; this had started up around express database technolgy created out of harvard and MIT. Singapore was the dirst time i actually enjoyed being at an airport. Later in a small way i helped Sinagpore Airlines celebrate with the BBC (videos of branding the marketing advantage) how Singpaore had changed all airline passneger for the better. Tiny things like the global industry monopoly IATA had regulations for how much meat there should be in a sandwich io economy class. We thought meat sandwiches should taste good if economy passnegers wanted that during 12 hour flights. On ant issues other than safety we tore up IATA's rule book. As it happened I had half a day off. Back in 1983 it was the first time I had seen an Asian city in the middle of a complete makeover achieved in under a decade. There were gleaming new skyscrapers and air conditioned malls. Ther were arcades of older street shops. On one I was surprised to see a prominent notice on the door. Dear tourist - be advised that this establishment cheated a customer 8 months ago - so sorry. Apparently particularly if you were a small service business and cheated a customer you had to advertise that for the next year. Singapore and tourists wanted to become the worlds favorite shopping hub as well as well as the workd's vaforite airport and shipping suoerport. Of courseabove all Singapore is where maritime geography matters. As Japan, Korea, all the Chinese Diaspora superports (Taiwan, Hong Kong ...) then the whole of China / East Asia's coastal belt grew shipping's world trade, the whole of that Eastern world has to pass by singpaore to trade with the west. Singapore quite literally depended on multiplying goodwill beteen eastern and western people- if it could earn the trust and help every person thrive who traded freely between east and west why not. Some would say singapore had a dark side. But if you think executing drug smugglers is uncivilised, you havent really acounted for histiry. Around 1860, one fifth of the world's people living in China closed themsleves to world trade rather than accept the British Empire's ulimatum that opium should be used as a curency in exhcange for the sort after chiense silks and spices. Other extreme local ;aws involved a culture of tidiness- chewing gum is also a banned substance in Singapore- and if a man went tp a a post office and his hair was judged too long he was told to wait at the back of the queue. Much more importantly, Sinapore develoepd the smartest housing policy I have ever seen. Affordable city skyscrapers for all but only assuming you play 2 roles- celebrate ciultural fusion, value the community spaces that all tower blocks depend on to make them family-friendly. Notes: Singapore never let rival political parties interfere with progress the future of its youth as well as theuir health contribution to the whpole of society Singapore was always asking what would the world miss next if we dont deliver it Sinagpore is a small nation but potentially a perfect partner with we the peoples of any size of nation Originally one thing singapore kept wss british commercial law- it didnt do much rewriting of the rules of the game. It may even j\have asked Britsh Queen's Councillors to arbitrate over disputes with global companies etc rarher than run risk of ever more expensive courtroom games Sinagpore is a benchmark superport- up tp half the world's peoples depend on mapping how their coastal ports and continental roads configure with singapore's hub (yes it is true that probably only panama and places responsible for the suez canal have quite such a geographical uniqueness to value). Maybe American people cannt learn directly ftom singapore or maube they could start asking is the way our 40 plus states and federal investment budgets designed reklevant to a owrld of 4000 time smore communicatyuons technolgies where the virtal and real waves of trade need to be intergated naturally - not so much by a legal constitution wriiten in the stone oif amendments and ruled over by nine of the supreme elders of the nation   Back in 1976 the new curicula of Entrepreneuria Revolution clarified that major legal constitutions of weestrn organsiation would need mashup: yes the corpiorate is the only form that scales-(positove income model permiting reinvestment) that does nkot mean that quarterly profit-taking is sustainable or purposeful as a sole audit o leadership yes if a government has unbiassed back from future staffing may be able to preventy a nation's or a world's people from being traped by vetsed interst monoploies and historically tazes have been how society funds its love for all its peoples driven by empowering youth to improve the human lot- but governments histiorically are not leaders of innovation actual engineering  yes if a charity lives and elarns with an extremely disadvanatged group it may know more than experts particularly those who eg may have priovilieged infrastructire whuich the duadvantaged dont have- but the ris is to keep funding istelf leaders if the ngo spend time on advicating in top circles not ubderstanding thos at their bottiom  Big natiosn were mist likely to suffer from failing to adapt to ER as 4000 times more communstaions etchnolgu linked us in. IN small comoact island natiobns people interact naturally- silo-busting is relatiuvely easy as long as the poeple keep celebrating that