.*
9/8/18 paul oyer: fei-fei li : lei zhang - WE WELCOME q&a THE MORE MATHEMATUCAL OR HUMAN THE BETTER chris.macrae@yahoo.co.uk MA stats cambridge 1973

2016 bangladesh schools go edigital nationwide :: brookings video :: Bangla video :: brac how's that
1/1/21 we have entered the most exciting decade to be alive- by 2030 we will likely know whether humans & tech wizards can save futureoflife- tech surveys indicate odds of accomplishing this greatest human mission would be lot less without spirit of a chinese american lady at stanford-...
bonus challenge for those on road to glasgow cop2 nov2021: future 8 billion peoples want to value from 2021 rsvp chris.macrae@yahoo.co.uk

GAMES of world record jobs involve
*pack of cards: world record jobs creators eg fei-fe li ; fazle abed ...
*six future histories before 2021 starts the decade of empowering youth to be the first sustainable generation.

problem 99% of what people value connecting or doing to each other
has changed (and accelerated in last three quarters of a century- while laws, culture and nature's diversity and health are rooted in real-world foundations that took mother earth 1945 years to build with -and that's only using the christian calendar

1995 started our most recent quater of a century with 2 people in Seattle determined to change distribution of consumers' markets - the ideas of how of bezos and jack ma on what this would involve were completely different except that they changed the purpose of being online from education knowledge to buying & selling things -
nb consuming up things is typically a zero-sum game or less if done unsustainable- whereas life-shaping knowhow multiplies value in use
from 1970 to 1995 knowhow needed to end subsistence poverty of over a billion asian villagers was networked person to person by women with no access to electricity grids- their number 1 wrjc involved partnerships linked by fazle abed - borlaug's crop science was one of the big 5 action learnings -its person to person application saved a billion people from starvation; the first 185 years of the machie age started up bl glasgow university's smith an watt in 1760 had brought humans to the 2 world wars; when people from nearly 200 nations founded the united nations at san francisco opera house 1945 chances of species survival looked poor- miraculous;y one mathematician changed that before he died 12 years later- john von neumann's legacy was both the moon race and twin artificial intel labs - one facing pacific ocean out of stanford; the other facing the atlantic out of mit boston .. who are top job creating economists by practice - health -refugee sports green hong kong..where are top tour guides around billionaire 1 2 around poverty,,, we the peoples ...

Saturday, February 8, 2014

wrjc paul polak

notes taken mit 8 feb 2014
bottom-up multinationals -mixes extreme local service; no costly  tv advertising (most bottom billion customers dont even have electricity); unite humanity in greatest sustainability purposes -and life saving community serviecs-  ever marketed! 
 to build a radically affordable solar water pump for $2-a-day farmers that will transform small plot agriculture, create new water markets, and significantly increase incomes that will raise bottom-of-the-pyramid families out of poverty. Our target customers are small-plot farmers in India and Africa.
These farmers need a reliable, low-cost water pumping system so that they can grow cash crops to increase their incomes. They also need electric power to add value to their crops (grinding, processing, etc.) and for household use. Current pumping systems cost too much or are unreliable.
Solar pumping systems have been available for years, and they show great promise. But they haven’t been adopted at scale for a very simple reason. They cost too much!
The purchase price of solar PV systems is much too high to be competitive with diesel pumps, even though the fuel and repair costs of diesel pumps are astronomical.
If we could cut the cost of solar pumping systems by 80%, we could transform small farmer incomes, create tens of thousands of new jobs, and significantly lower carbon emissions.


21 more life-critical community service apps and models looking for massive open partnering -references MIT dlab conference 2014 - polak book 2013
microfranchise pedigree treadle pumps 
xBack in 1984, Norman Macrae's book (drawing together 10 years of debates at The Economist of The Entrepreneurial Revolution of the coming of the internet generation) proposed the 30000 microfranchise model need if millennium goals of ending poverty were to be collaboratively achieved by the net generation. This depends on public media not just being freely on your side but integral to replicating a best for the world inter-community franchise solution and helping stage reality tv competitions connecting ongoing internet search networks that find them. Polak and Warwick's new book proposes an opposite way massive corporations designed to serve at least 100 million of a billion poorest who are currently unserved. They advance 8 principles for designing such corporations. Oddly or not, at least 6 of these principles are common to microfranchising (and its main modellers originated in the first 42 years of bangladesh as a nation).

1 Listening - don't look at the poor as almseekers or passive bystanders to their own lives. They're your customers. Understand the specific contexts of their lives- their need, wants, fears aspirations

2 Ruthless affordability- design and implement technologies and supremely efficient business processes- this may require an order of magnitude (ie 90%) lower costs than first world processes (but it also requires better sustainability of those who work for you and of natural resources) -note we had to add the parenthesis! - see value exchange mapping models

3 Transform the market. Think like a Steve Jobs or an Akio Morita- I don't serve markets I create them. Your goals is to put a dent in the universe. You will judge success by whether you change economic behavior - create huge numbers of jobs and transform the character of villages around the globe

4 Scale , Anticipate from the outset designing - as a central focus of the enterprise - not just for thousands or millions of poor people but for hundreds of millions (note Polak envisions at least 25 frontier corporations -ie 25 cases of billions of unserved people - and it is being the leader of this service that ultimately makes this corporation profitable aggregating a cent profit per customer transaction if you will)

5 last mile distribution. Design radical decentralization that incorporates last mile (even last 500 feet) distribution, employing local people at fair local wages in a marketing, sales, distribution and service network that can reach even the most isolated rural people.

6 Jugaad Innovation. The Hindi term Jugaad denotes improvisation, working with what you have., and paying unflinching attention to continuous testing and development. Some simply call this ingenuity

7 here's one of the two controversial ones - aspirational branding - we agree but aspirational branding for the por in our opinion seldom pays for advertisning. Its needed both to differentiate safety -eg what makes clean water identifiable from dirty water; and because to the poor there is ever greater need for emotional empathy of their most trusted solution. -see eg the triple special issue pn brand real I edited in journal market management in 1999 on everything that was valueless of false branding in 20th century that needs to be designed in wherever a company commits to multiplying goodwill through purposeful win-win relationships of productivity and demand

8 And this is probably where the Polak Model departs from the Norman Macrae 30000 Franchise model. Design for a generous profit margin to attract private capital drawing from a pool of trillions not just millions typically available in philanthropy and government sponsored programs. Ultimately this depends on whether media and education are freely and socially on your side (and why wouldn't they be in Muhammad Yunus 1000% social business model) or costs you are going tp have to battle against chris macrae www.trilliondollaraudit.com  chris.macrae@yahoo.co.uk

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